For brand, growth and social teams

Read the comment section of
any TikTok account, not only yours.

AuraWatcher reads every comment under any public TikTok account, including ones you do not own, and tells you what that audience likes, what it rejects, and what is about to become a problem. No login, no permission, no scrolling.

Contact us
app.aurawatcher.com

What a comment section is worth once somebody reads all of it

Right now this work is done by a person who scrolls TikTok and copies comments into a spreadsheet. Here is what you get instead, and what it saves.

Stop Paying Someone to Scroll

One audit covers up to 30 posts and up to 500 comments on each of them. Reading that by hand is days of somebody's salary, and it has to be repeated every time the account posts again.

Ad Angles Written by Real Buyers

Every complaint under a post in your category is an objection your next ad has to answer. You get those objections in the customer's own wording instead of inventing them in a meeting and paying to find out they do not land.

Demand Nobody Is Serving Yet

When the same request repeats under somebody else's posts, it is a hole in their product or in the markets they cover. That hole is free to find and expensive to discover late.

How AuraWatcher works

Three steps, and the account does not have to be yours in any of them.

1

Point It at Any Account

Type in a TikTok username, yours or somebody else's. Being public is the only requirement, and no password is involved at any step.

2

The AI Reads and Compares

Every comment is read, sorted and weighed against the rest, including Gen-Z slang, emojis and the passive-aggressive lines that keyword tools score as neutral. What comes out is themes and patterns, not a longer list.

3

Read the Result, or Get Told

A one-off screening gives you the whole picture in minutes. Continuous tracking sends an email, a push or a Telegram message within minutes of their comment section moving.

You get the reading, not a pile of comments

Anyone can hand you a spreadsheet with six thousand rows in it. What you are paying for is what comes back after every one of those rows has actually been read and compared with the rest.

What the audience likes

Which themes people welcome, what they keep asking for, and the exact wording they use when they approve of something. That wording is what your next post and your next ad are built from, and it costs nothing to collect because those people already wrote it down.

What the audience rejects

Which themes people push back on, how hard, and whether the objection is really about the product, the price or the content itself. Learning that before the media budget is committed is the difference between a campaign and a write-off.

A verdict in two sentences

Every screening opens with the single most consequential fact in plain language, not with a mood score and not with a chart. One paragraph replaces the afternoon somebody would have spent forming the same opinion by hand.

Patterns you cannot see by scrolling

Whether one account wrote most of it or many different people did, whether the themes are connected to each other, and which of them carries the potential to escalate. This is what stops a team from treating one loud person as a movement and spending real money answering them.

Normal is measured per account

Every account has its own quiet level, learned from its own history rather than from an industry average. You are told that it is three times louder than usual here, which is a fact you can act on, instead of a generic threshold that fires for everybody.

New, or old material resurfacing

TikTok pushes older videos back into circulation and the reaction comes back with them. Fresh reaction is separated from old reaction regaining reach, so nobody calls a crisis meeting over a video from two years ago.

Where this turns into money

A day of somebody's reading becomes a few minutes of yours. The salary that day was going to cost does not stop being spent just because the work is invisible.

Creative gets built on wording real buyers already used, so less budget goes into finding out from the ad platform that a message does not land.

You respond to what is actually happening rather than to the loudest single account, and an unnecessary public response is the most expensive mistake in this whole category.

Start here

Screen an account once,
without committing to anything.

This is where most people start, and for a lot of them it is the only thing they ever need. An audit answers one question right now: what is sitting under this account's posts today. Type in any public TikTok username, wait a few minutes, and read the result. No subscription is involved and nobody is notified that you looked.

  • Any public account, including one you do not own and never will
  • Up to 30 posts in one run, up to 500 comments per post
  • Every comment sorted by type and severity, with a written summary on top
  • Exportable PDF report, ready to send to a client or a colleague
Contact us

Audits are paid with credits and need no subscription. Every new account starts with 10 free credits, so the first screening costs nothing and you decide about a plan afterwards, or never.

When teams run one

Before you write the next ad
Screen the accounts your buyers already follow and build the ad around the complaint that keeps repeating there.
Before you pay a creator
Read what sits under their previous paid posts. It costs a few credits, and the placement costs a great deal more.
Before you walk into a pitch
Open the meeting with what is actually happening under the brand's posts, which is something they usually do not know themselves.
Before it gets deleted
Comments disappear, and a social team under pressure cleans up quickly. A screening keeps a copy of what was read.
For Brand, Growth and Social Teams

One account is research.
Five of them is a market map.

Put every account you care about on one screen: your own, the clients you look after, the brands you are pitching, and the other names in your category. When something moves under their posts, you hear about it the same day instead of a quarter later.

  • Up to 20 accounts tracked side by side
  • Exportable PDF reports, ready for a client or a board deck
  • A separate sensitivity setting for every account
See how comment monitoring works for agencies
@LumaSkincare
Status: Safe
@VoltEnergy
Status: Tension Rising

Common Questions

Do you need access to the account?

No, and that is the whole point. AuraWatcher reads what is already public, so it works on accounts that are not yours. Tools that connect through the official interface need the owner to approve the connection, and the owner of somebody else's account has no reason to do that.

Can it understand slang?

Yes. Our AI is specifically trained on internet culture, Gen-Z slang, and emoji combinations (like 💀 or 🧢) that standard tools miss.

Which platforms are supported?

Currently, we fully support TikTok. Instagram, YouTube, X (Twitter), and Threads are coming soon.

Does the account owner find out?

No. Nothing is posted, liked or followed, and no request is made in your name. From the outside it looks like ordinary reading of a public page, because that is what it is.

How is this different from the tools we already have?

Comment tools such as Hootsuite or Gorgias plug into an account you own, so they can only show you your own comment section. They cannot reach an account that belongs to somebody else, because nobody hands over that connection to an outsider. AuraWatcher reads from the outside, so the account does not have to be yours. It also reads rather than counts: sarcasm, passive aggression and modern slang that keyword tools mark as neutral.

What does this replace, in money?

It replaces a person opening TikTok and reading comment sections by hand, then copying them into a spreadsheet. One screening covers up to 30 posts and up to 500 comments on each, which is days of that reading, and it has to be redone every time the account posts again. The cheapest plan costs less than one such day. We also do not scan every blog and news site, which is what makes broad enterprise tools expensive.

How are audit credits counted?

One credit covers 50 comments on one post. The smallest screening, meaning one post and 50 comments, costs 1 credit. Deeper ones cost more: 10 posts at 100 comments each is 20 credits. You see the cost before confirming and pay only for what was read.

Can I run an audit without a subscription?

Yes. Audits run on credits alone, and a new account starts with 10 of them, which is enough for a first screening of two posts. A subscription is what you need for tracking an account continuously, not for a one-off look.

Contact us

Want to try AuraWatcher? Tell us about your accounts and we'll set everything up for you.

or reach us directly
founders@aurawatcher.com
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