For PR agencies, brands, and solo creators

Catch a reputation crisis
before it becomes a public problem.

AuraWatcher is an AI reputation monitor for TikTok. It watches the profiles you manage, catches surges of negative comments in real time, and alerts your team before the situation reaches your client or the public.

Scan a profile for free

No card required. Pick any public profile and see your first results in minutes.

app.aurawatcher.com

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AuraWatcher Dashboard Interface

Why agencies and brands use AuraWatcher

One tool to protect every brand you manage, before a small problem turns into a public one.

Stop Watching Comments by Hand

Your team cannot read every comment on every post of every client. The AI reads them for you and surfaces only what needs a human.

Catch a Crisis Early

The AI understands slang, emojis, and sarcasm that keyword tools miss. You get an alert the moment a coordinated wave of negativity begins.

Report to Clients with Confidence

Show every client their brand is watched and protected, with clear reports on comment risks and how quickly they were handled.

How AuraWatcher works

No complex setups. No passwords required. Just pure AI analysis.

1

Track Public Profiles

Just enter a TikTok username to start tracking. AuraWatcher instantly aggregates comments from any public account โ€” no logins, passwords, or complex setup required.

2

AI Sentiment Engine

Our AI scans 24/7, understanding Gen-Z slang, emojis, and passive-aggressive contexts.

3

Get Silent Alerts

Receive a Slack or Email alert the moment toxicity spikes above your set baseline.

For Agencies & Brand Teams

Managing many brands?
Watch them all in one place.

Stop checking comments by hand across every client account. AuraWatcher gives agencies and brand teams one dashboard to monitor every profile at once, with an alert the moment something needs attention.

  • Multi-profile monitoring
  • Exportable PDF Brand-Safety Reports
  • Custom alert thresholds per client
@LumaSkincare
Status: Safe
@VoltEnergy
Status: Tension Rising

Plans that grow with your aura

Launch pricing โ€” get started today. Scale from a single creator to a full roster, with no passwords or contracts.

Monthly Yearly 2 months free

Glow

Protect your rising aura.

Perfect for growing creators who want to keep their comment section clean without breaking the bank.

$49 / month
Get Started
  • 1 profile monitored
  • 10 latest posts tracked continuously
  • Scans the 100 most-visible comments on every post
  • Hourly monitoring
๐ŸŽ Includes a 7-day free trial!

Flare

For mega-influencers in the spotlight.

Built for creators hitting the FYP regularly. When a hate-storm starts, you need to extinguish it in minutes.

$89 / month
Get Started
  • 1 profile monitored
  • 30 latest posts tracked (captures older viral videos)
  • Deep scan of the 200 most-visible comments
  • Blitz monitoring: checked every 20 minutes
  • AI action steps: concrete mitigation moves per alert

Every plan includes the full AI engine

The intelligence that justifies the price โ€” on every tier, from Glow to Eclipse.

AI risk categorization

Knows the difference between a hater and a lawsuit. Every comment is sorted into 7 threat types: physical threats, legal action, allegations, boycott/cancel calls, harassment, complaints, and other risk signals.

AI alert summaries

Every alert ships with a plain-English briefing, so you grasp what's happening at a glance โ€” no scrolling through raw comments.

Surge detection

Catches a coordinated pile-on before it explodes, with severity tiers (1.5ร—โ€“8ร— above baseline) โ€” and tells fresh hate apart from resurfaced old comments.

Multi-channel alerts

Reaches you where minutes matter โ€” via email, browser push, and an instant Telegram bot.

Severity scoring & custom thresholds

Every comment scored 1โ€“100, weighted by reach and velocity, not just keywords โ€” then set a per-profile floor so you only get pinged above the level you care about.

Live dashboard & analytics

14-day trends, open-alert breakdown, average resolution time, and per-profile scan status โ€” all in one view.

Common Questions

Do you need my passwords?

No. AuraWatcher strictly analyzes public-facing comments. You never need to link your accounts or provide login details.

Can it understand slang?

Yes. Our AI is specifically trained on internet culture, Gen-Z slang, and emoji combinations (like ๐Ÿ’€ or ๐Ÿงข) that standard tools miss.

Which platforms are supported?

Currently, we fully support TikTok. Instagram, YouTube, X (Twitter), and Threads are coming soon.

How fast are the alerts?

Alerts are sent within minutes of our AI detecting a spike in toxicity or a shift in sentiment baseline. You'll know before it goes viral.

How is AuraWatcher different from big enterprise tools?

Most tools are good at counting, but not at reading. They show you a graph of a spike, but they do not tell you what it actually means. AuraWatcher works like an assistant that reads the subtext for you. It understands sarcasm, passive-aggression, and modern slang that keyword-based tools usually mark as neutral.

Do you scan the entire internet?

No, and that is on purpose. Broad tools are expensive because they scan every blog and news site. But for most brands and creators, a crisis does not start on a forum. It starts in your own comment section. By watching exactly where problems begin, we stay faster, sharper, and far more affordable.

Let's talk

Have a specific question or want to discuss enterprise pricing for your PR agency? Drop us a line.