Privacy Policy

Last updated: March 19, 2026

1. Who We Are

AuraWatcher ("we", "us", "our") is an AI-powered comment monitoring service for social media creators and PR agencies, operated from Poland, EU. If you have any questions about this policy, contact us at privacy@aurawatcher.com.

2. What Data We Collect

We process two distinct categories of data:

  • Client Data: Your email address, billing information, and usage data (anonymized page views, feature usage) when you join the waitlist, contact us, or use the dashboard.
  • Public Social Media Data: Publicly visible comments, public profile handles, and timestamps from profiles you add to our platform. We never request, access, or store passwords or private account data.

3. How We Use AI and Process Your Data

  • Service Provision: To provide and operate the AuraWatcher sentiment-analysis radar.
  • AI Processing & PII Scrubbing: We use third-party Large Language Models (LLMs) via secure APIs to analyze the sentiment of public comments. Before sending data to these AI sub-processors, we apply Data Minimization techniques (obfuscating handles and identifiable information where possible). Our AI partners are bound by Data Processing Agreements (DPAs) and do not use this data to train their public models.
  • Communication: To send you waitlist updates, alerts, and product announcements. You may unsubscribe at any time.

4. Legal Basis (GDPR)

If you are located in the EU/EEA, we process personal data under the following legal bases:

  • Consent: For marketing emails (which you can withdraw at any time).
  • Contractual Necessity: To provide the AuraWatcher service to our registered clients.
  • Legitimate Interest: For processing public social media data. It is in the legitimate interest of our clients to monitor public brand sentiment and protect their online reputation.

5. Data Sharing

We do not sell your personal data. We may share it strictly with trusted third-party service providers who act as our Data Processors (e.g., cloud hosting, email delivery, secure AI API providers). All providers operate under strict Data Processing Agreements. We may also disclose data when required by law.

6. Data Retention

  • Client Data: We retain your account data for as long as you use the service.
  • Public Social Media Data: Raw public comments are processed for sentiment analysis and retained for up to 12 months to power historical trend reports for our clients, after which they are securely aggregated or deleted.

7. Your Rights (and Rights of Public Users)

Under GDPR, you have the right to access, correct, delete, or export your personal data, and to object to or restrict certain processing.

Right to be Forgotten: If you are a social media user and believe your public comment has been processed by our platform, you have the right to request its removal from our database.

To exercise any of these rights, email us at privacy@aurawatcher.com.

8. Cookies

We use essential cookies to keep you logged in and anonymous analytics cookies to understand how users navigate the product. You can disable non-essential cookies in your browser settings at any time.

9. Changes to This Policy

We may update this policy occasionally. We'll notify waitlist subscribers and active users by email of any material changes. Continued use of the service after changes constitutes acceptance.